Technologically enhanced solutions for urban challenges
How can we take design solutions that address urban challenges, and turn them into feasible business opportunities?
Urban Shift is a programme developed to give students the skills and knowledge to develop architectonic products, and set up their own start-up focusing on addressing the EU Green Deal urban challenges of Urban Heat Islands and Food Waste/Circularity. Following the success of the start-ups created in the BUILD Solutions programme, Urban Shift will present the opportunity to develop a transdisciplinary start-up with students and learners from the University of Economics and Business (Vienna), Stuttgart Media University (Stuttgart) and The Institute for Economic Promotion (Vienna). In addition, the start-ups will receive mentoring and support from business partners across Europe, a great networking opportunity.
IAAC students will use computation and digital fabrication to develop products and functioning prototypes along with the Business students who will study the market placement and business plan of the startup, and Media students who will define the promotion and marketing strategies. As part of the programme, students will have the opportunity to travel to Vienna, Austria, for a 5 day kick-off workshop (funded), to set the ground for developing a start-up during the following months. To finish the programme, a closing ceremony will be held in Barcelona with all the partners and students. The work developed by the start-ups will then travel around Europe in the form of an itinerant exhibition promoting the products developed, the start-ups and their members.
At course completion the student will:
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