The challenges we are facing in cities are huge, hence we have to radically rethink our current ways of doing things. Startups develop new solutions that – if successful – can positively affect the life of millions (or even billions!) in cities all over the world. In this course we show you how you can turn into an urban entrepreneur yourself – and make your own city-changing idea a reality.
Credits: Daimler Future Scenarios /xoio
In this course, students define and validate a challenge-based problem they would like to turn into a scalable product or service which has the potential to transform cities for the better.
Once students have articulated their idea, they will apply design thinking for people and the planet to identify potential solutions, clarify their impact and the associated stakeholder dynamics in an urban context.
Students will develop their own business proposition by learning to master the Business Model Canvas. By the end of the course, students will have the opportunity to pitch their startup idea to get feedback.
Learning Objectives
At course completion the student will know about:
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