Introduction
In today’s retail landscape, brick-and-mortar shops are facing immense pressure from e-commerce giants and established players in the market. As a result, they are experiencing a decline in sales, with a 15% annual drop in revenue. In addition, customers often face inconsistent experiences across different channels, leading to confusion and frustration. An overwhelming 84% of consumers feel that retailers should do more to integrate online and offline channels. Another problem in the retail market is the oversaturation of homogenous products, with 53% of shoppers indicating that they are more likely to purchase based on a brand’s commitment to diversity.
Trends & Market Survey
In Barcelona, our market survey revealed over 17,000 registered businesses, demonstrating great potential for our platform. We plan to integrate Pop-Up shops and connect local retailers with last-mile service suppliers, providing retailers with a valuable opportunity to boost their sales and customer outreach. Pop-up shops have emerged as a popular retail strategy and are now a staple for 80% of global retail companies. They provide a valuable opportunity for brands to stay ahead of the curve and reach out to potential customers.
Strategy & Vision
Our solution strategy is to prioritize the physical landscape of city streets to showcase the local retail experience through Pop-Up stores. This approach will make local businesses more accessible and establish a closer relationship between retailers and customers. Our last-mile delivery app interface will enable hassle-free connections between customers and local retailers while showcasing our brand and the latest street events around the city, providing a comprehensive and engaging retail experience.
“Our vision is to bring the retail experience to the streets through mobile pop-up stores by transforming traditional brick-and-mortar shops into mobile shops. This innovative approach will revolutionize the way local retailers reach and connect with their customers. – PopUp stores are Instagram Stories of brick-and-mortar shops”
Go to Markets
To achieve this goal, we plan to target city streets to attract more customers and create a more vibrant public space. We offer specific pop-ups for International festivals and local events, catering to a larger audience, including tourists and locals, to expand our customer base and increase sales opportunities. By collaborating with governments and local last-mile logistics, we aim to create the best and most systematic platform.
Our competitive advantage sets us apart as the first movers in the market, combining a designer pop-up setup with a cutting-edge delivery model. This approach will provide our retailer partners with access to the best possible showcase for their products, offering personalized services and unparalleled customer insights.
Market Size
We identified specific retail sectors such as food, clothing, and concept stores as our total addressable market, with plans to dominate this market by achieving a 15% market share. By charging a competitive commission of only 7% on sales, we expect to generate an estimated revenue of approximately $40 billion. Focusing on the European market and targeting seven major Spanish cities, we can expand our reach to a serviceable and obtainable market of approximately 400 million.
Timeline
In the next 18 months, our business aims to achieve an ambitious goal of generating 1 million euros in revenue. To achieve this, we plan to capture a 15% market share in Barcelona by charging a competitive commission of 7% on all sales, along with securing an additional 10,000 euros in subscription fees from our logistics partners.
Pilot Locations
Our team has conducted thorough data analysis to identify the ideal locations for our pop-up stores within the bustling Eixample district. Through analyzing the retail distribution and density in the area, as well as the weekly footfall of pedestrians, we have been able to pinpoint the optimal locations for our pop-ups. This ensures maximum visibility and foot traffic, driving sales and growth for our business.
