Furniture has become an essential part of modern day society.
Problem
Currently an average consumer has a two choices, one to either shop at IKEA and get a generic furniture that every household has or to go for a designer furniture that breaks their bank. With the consumers increasingly looking for products that represent their personality there is a growing demand for budget friendly customisable products.
Solution
Our solution is to provide a digital platform that allows customers to pick unique designs from the design library and customize their furniture to their exact specifications, while choosing from a wide range of reclaimed wood materials, finishes, and colors. Each piece of furniture is unique and crafted with the highest level of craftsmanship, ensuring that our customers receive durable and long-lasting pieces
Product
Our digital platform product provides different value propositions to different users.
Product designers : Designers can use the platform to create a passive income source by uploading their customisable designs and earn royalties when their designs are used.
Workshops: Platform provides a new revenue stream by helping the workshop repurpose their waste.
Consumers: A platform where they can customize their furniture for their needs at a much lesser cost than designer products all the while being sustainable and providing for the local community.
Value Proposition
Different user groups of the platform have unique benefits. Platform addresses the gaps in each field providing a win win formula for all the user groups.
Market
Online furniture market is predicted to grow by 10% in the next 5 years. Statistics show more consumers are being environmentally conscious and with people wanting to reflect their identity in the products that they use, our product Timber Tailor is going to be in the best position to cater to the changes that is going to take place in the furniture in the coming decade.
Why now?
There has never been a more pressing time to prioritize sustainability and environmental responsibility in the furniture industry. Consumers are increasingly aware of the environmental impact of their purchases and are actively seeking out sustainable options. Additionally, with the rise of e-commerce and the growing demand for customizable products, there is a clear market opportunity for a company that offers customizable, eco-friendly furniture options.
Competition
While there are some eco-friendly furniture companies in the market, few offer mass customizable options using reclaimed waste wood. Our unique approach to sustainability and customization sets us apart from our competitors.
Business Model
Our business model is based on e-commerce sales, with customers designing and customizing their furniture pieces through our online platform. We will also partner with local businesses and designers to source and design with our reclaimed wood materials, minimizing our impact on the environment and supporting our local community.
We aim to create multiple revenue streams through our product with majority revenue coming in from percentage of the sales and minority revenues coming in from licensing of software to workshops.
Traction
We have already gained traction through our social media channels, with a growing following of environmentally-conscious consumers and design enthusiasts. We have also received interest from local businesses and artisans who are excited about our commitment to sustainability and collaboration.
Team
Our team is composed of experienced professionals in product design design, computation and digital fabrication experts. We have the expertise and passion to drive our company forward and make a positive impact on the environment.
What we need…
We are seeking $50,000 in funding to cover the costs of launching our e-commerce platform, and marketing our brand. We are also actively looking for workshops to come on board to be part of the new age furniture manufacturing.
Call for action
