Public awareness of what architecture and design is, what they do, for whom, how, and why, are dominated by narratives of individual auteurs. These narratives are inaccurate, as the design and construction of the built environment is inherently a collective act. This narrative skew has shaped a field that concentrates power within the hands of a few starchitects – depriving the greater collective of potential agency. This ultimately leads to less effective design in service of less people.
Our age of compounding ecological, political, and social crises has shown that designers must subvert this awareness trend by shaping narratives that position them to play larger roles within collectives that can positively influence the built environment at scale.
This course will examine the opportunities and practices that exist between narratives of the individual designer and those of the collectives they are inherently dependent on and in service of. This will happen within the context of the designer as an advocate. Specifically, we will discuss and practice personal narrative as a means towards garnering the support needed to effectively strategize and implement collective campaigning, storytelling, and media production that produces impact.
This course aims to help the group build valuable conceptual and practical skills that they can use to create more sustainable careers, practices, partnerships, projects, and impact. It will largely be workshop based, but may include guest speakers and presentations depending on availability.
As part of the media project class, we received tools for presenting architectural projects in a more interesting and convincing manner. We experimented with two types of media: a documentary-style video based on interviews and rendering using Lumion. We practiced these tools on our semester project, Echo House, which focuses on the combination of housing … Read more
About. Project media | The course proposes examining the dynamic between individual designers and the collectives they serve, positioning designers as advocates for impactful change. Through personal narrative development and collective campaigning strategies, the course aims to empower designers to influence the built environment positively. It focuses on developing both conceptual and practical skills necessary … Read more
An important tool for illustrating a project’s potential is visualization. Architectural visualization clearly conveys the project’s design concept through intricate 3D renderings and animations, enabling stakeholders to understand the development’s potential and vision. Through the use of sophisticated rendering techniques, visualization offers viewers accurate representations of architectural elements, materials, and lighting conditions, allowing them to … Read more
The Project Media class had two different focuses: video production and image production. Both are related to narrative, how videos and images are capable of telling a story and enhancing an architectural project in order to make it more powerful. The first task we had was the video footage. In order to relate with our … Read more
In the realm of architectural design and presentation, visualization plays a pivotal role in conveying ideas, concepts, and designs to clients and stakeholders. With advancements in technology, architectural visualization has evolved tremendously, offering architects and designers a multitude of tools and techniques to bring their visions to life. Among these tools, Lumion stands out as … Read more
At the project media class, we were introduced to the various ways of presenting any project by means of different types of storytelling. We were shown that videomaking alone offers countless pathways to telling one’s story. To name just a few, this may be done by documenting the whole design process by videoing it, by … Read more
